Web Privacy Policy

This privacy policy aims to give you information on how we collect and process your personal data through your use of this website, including any data you may provide through this website.

Alpha4All Limited. (“us”, “we”, or “our”) and all our partners are committed to protecting your privacy. This Privacy Policy applies to all our websites (Websites), including Alpha4All Ltd: www.alpha4all.com, www.t-sniper.alpha4all.com, trading-investing-academy.alpha4all.com, including our partner websites at Assistenza Brokers srl: www.assistenzabrokers.it, trading-blog.assistenzabrokers.it. In addition to all third party processors who are Alpha4All trained and GDPR compliant.

All websites are owned and data is controlled by Alpha4all Ltd, although each company is its owns legal entity.

This website is not intended for children and we do not knowingly collect data relating to children.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.

Who we are

Our Site Alpha4All is owned and managed by Alpha4All Limited, a company registered in England under company number 8720519, whose registered address is Alpha4All Limited, Brandon House, 90 The Broadway, Chesham, HP5 1EG, BUCKINGHAMSHIRE, (UK).

Our Data Protection Officer is Melanie Coppola, and can be contacted by email at legal@alpha4all.com.

We are a member of the Information Commissioner's Office (ICO) whose role is to uphold information rights in the public interest.

What kinds of personal information do we hold about you?

Depending upon your use of Our Site, We may collect some or all of the following personal data (please also see our Cookie Policy):

  • name;
  • business/company name;
  • job title;
  • profession;
  • contact information such as email addresses and telephone numbers;
  • demographic information such as post code, preferences, and interests;
  • IP address;
  • web browser type and version;
  • operating system;
  • a list of URLs starting with a referring site, your activity on Our Site, and the site you exit to.

When we collect your information, we’ll let you know if any of it is optional. If it is, we’ll explain why it would be useful to us, and you can decide whether it’s something you’re happy for us to have.

How Do We Use Your personal information?

All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with Our obligations and safeguard your rights under the Data Protection Act 1998 and GDPR at all times.

Our use of your personal data will always have a lawful basis, either because it is necessary for Our performance of purchasing a product or service with us, or because you have ‘consented’ to Our use of your personal data (e.g. by subscribing to newsletter or ticking a box consenting to receive information), or because it is in Our legitimate interests.

Specifically, We may use your data for the following purposes:

  • providing and managing your account profile in the Trading & Investing Academy;
  • providing and managing your access to Our Sites;
  • personalising and tailoring your experience on Our Sites;
  • supplying Our services to you (please note that We require your personal data in order to provide services to you;
  • personalising and tailoring Our services for you;
  • replying to emails from you;
  • supplying you with emails that you have opted into (you may unsubscribe or opt-out at any time by clicking on the opt-out link;
  • market research;
  • analysing your use of Our Site and gathering feedback to enable Us to continually improve Our Site and your user experience.

With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email AND/OR telephone AND/OR text message AND/OR post with information, news and offers on Our services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the [Data Protection Act 1998 OR GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.

Where do we get your information from?

Most of the information we receive comes directly from you. We may also get personal information about you from other sources:

  • Directly from you
    You may have opted into our communications by ticking a tickbox via newsletter, ebooks, training material or by purchasing one of our services or products.
  • Partners
    Where you have purchased some training or educational materials from one of our partners.

What are our legal grounds for using your information?

Data Protection gives organisations a number of different conditions to allow us to process your information lawfully.

We’ll only use your personal information when one of these conditions has been satisfied. Below you can see how we use your information and the legal grounds for processing this:

Legal GroundsUse of your information
Your personal information may be processed when we receive your consent. The consent you provide must be freely given, informed, specific, unambiguous and be given with a positive affirmative action. Your consent can be withdrawn at any time.
On our website we use ‘third party’ cookies to collect information about how visitors use our website. Please see our cookie policy for further information.
Necessary for the performance of a product or service
The personal information you provide or that of a joint party to the contract may be processed when it is necessary to deliver a service you have purchased. E.g. where we process your information to set up you membership account for the Trading & Investing Academy.
Setting up and administering your product or service
This covers: Payment process; Account registration; Product/service surveys; Product/service emails; Analytics data reporting; User management tracking on the platform.
We may be provided with information by organisations that introduce you to us when you have shown an interest in one of our products e.g. T-Sniper software.

Necessary for legitimate interests

We also use your information when we have a “legitimate interest” and that interest isn’t outweighed by your privacy rights. Each activity is assessed and your rights and freedoms are taken into account to ensure that we’re not being intrusive or doing anything beyond your reasonable expectation. We’ll assess the information we need, so we only use the minimum.

If you want further information about processing under legitimate interests you can contact us using the details below.

You also have the right to object to any processing done under legitimate interests. We’ll re-assess the balance between our interests and yours, considering your particular circumstances. If we have a compelling reason we may still continue to use your information.

We use legitimate interests for the following:

Use of your informationLegitimate interest(s)
Assessing and developing our products, systems, prices and brand
Our products are developed with a particular set of customer needs in mind. In order to make sure your policy is still suitable for you and is working as we intended, we combine your information with other customers’ to analyse and segment it.

We also combine your information with other customers’ to assess how much money we need to have available at any time.
We need to be able to identify groups of customers who might be interested in any new products or services we’re considering.

We need to develop those products and services, and make sure our product charges are fair.

We need to make sure we’re treating you fairly and check your policy remains suitable for you.

We need to make sure we’re looking after your money.
Researching our customers’ opinions and new ways to meet our customers’ needs
We may conduct research before we launch new products or before we make changes or improvements to existing products to make sure it’s the right thing to do. We might also conduct research to ask customers what they think about our products and services.
We need to make sure our products are suitable for the intended audience and to identify gaps in the market.

We need to see how many categories of customers we have and to tailor our products and services accordingly.

We need to make sure our communications use the right language and that our products are being sold to the intended set of customers.

We need to make sure our research is efficient and connects with the right types of people, so we can be confident of any decisions we make based on the results.
Sending you marketing communications about products and services
To send you information relating to your products and other products you may be interested in and highlight the benefits of our services. We won’t do this if you have told us not to.

We may source contact information in order to market new products to you or promote brand awareness and the benefits of your existing products. We may analyse your personal information to create a profile so that we can contact you with information relevant to you.
We need to ensure our communications are in line with our values as an educator in finance.

We also need to grow and sustain our business and develop our brand and effectively communicate with our members.
Monitoring the use of our websites
On our websites we use a variety of technologies that collect information about how visitors use our website.
We need to make sure that our websites are secure and work well.

Who do we share your information with?

We may share your data with our partners: Alpha4All Limited, Alpha4All Academy S.L., Assistenza Brokers srl, T-Sniper Limited.

We may sometimes contract with third parties to supply products and services to you on Our behalf. These may include payment processing, delivery of goods, search engine facilities, advertising, and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law.

We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you. We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.

How Can You Access Your Data?

You have the right to ask for a copy of any of your personal data held by Us (where such data is held). Under the GDPR, We will provide any and all information in response to your request. Please, complete the subject data request.

You can also manage your email preferences and choose what type of information you would like to receive by clicking [Update my email preferences] in the footer of each communication you receive from us.

Overseas Transfers

We may sometimes use third party data processors that are located outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). Where We transfer any personal data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under the Data Protection Act 1998 and GDPR.

These services will be carried out by experienced and reputable organisations on terms which safeguard the security of your information and comply with the European data protection requirements.

We always ensure all personal information is provided with adequate protection and all transfers of personal information outside the EEA are done lawfully.


Once we receive your information, we use strict procedures and security features to protect your information from unauthorised access.

We only work with third party suppliers who are GDPR compliant and who have strict security procedures in place, for example:

  • industry standard data protection for ISO 27001 and SOC 2 Type 2;
  • certified its compliance with the EU-U.S. Privacy Shield Framework;
  • ecrypt and anonymize users for extra protection.

We have strict data processing agreements in place with all providers who are subject to audits to ensure compliance.

How long do we keep your personal information?

We’ll keep your personal information for as long as it’s considered necessary, for the purpose for which it was collected, and to comply with our legal and regulatory requirements. This will involve keeping your information for a reasonable period of time after your plan or your relationship with us has ended.

Do we make solely automated decisions about you or profile you?

Automated decisions are where a computer makes a decision about you without a person being involved. We also profile our customers - which means we make assumptions about you to help us treat you fairly.

Automated Decisions
If you purchase a product or service or download our free material we will make an automated decision. Following the purchase we may contact you with other related services to compliment your experience.

Profiling is an automated processing of personal data to evaluate certain things about an individual. Profiling can be part of an automated decision-making process. This determines whether we have other products or service you may benefit from in the future.

In the future we’d like to keep a note of the category you fall into, against your records, so we can tailor our communications to suit you.

What are your rights?

Your rights are outlined below. The easiest way to exercise any of your rights would be to contact our Data Protection Officer at the contact details provided. We’ll provide a response within 30 days, if not sooner. There’s normally no charge for exercising any of your rights.

Accessing your personal information
You have the right to find out what personal information we hold about you, in many circumstances.

Correcting or adding to your personal information
If any of your details are incorrect, inaccurate or incomplete you can ask us to correct them or to add information.

Data portability
In some circumstances you can ask us to send an electronic copy of the personal information you have provided to us, either to you or to another organisation.

Objecting to the use of your personal information for legitimate interests
You also have the right to object to any processing done under legitimate interests. We’ll re-assess the balance between our interests and yours, considering your particular circumstances. If we have a compelling reason we may still continue to use your information.

Objecting to direct marketing
You have a specific right to object to our use of your information for direct marketing purposes, which we will always act upon.

Restricting the use of your personal information
If you are uncertain about the accuracy or our use of your information, you can ask us to stop using your information until your query is resolved. We will let you the outcome before we take any further action in relation to this information.

Right to Erasure
You can ask us to delete your personal information in some circumstances, such as if your policy has ended and we do not need to keep your information for legal or regulatory reasons. If we are using consent to process your information and you withdraw it, you can ask us to erase your information.

Right to complain to the supervisory authority

If you’re unhappy with how we’re using your information, you have the right to complain to the Information Commissioner’s Office. We’d encourage you to contact us first, so we can deal with your concerns.

Contacting Us

If you have any questions about Our Site or this Privacy Policy, please contact Us by email at legal@alpha4all.com. Please ensure that your query is clear, so we can assist you in the best possible way.

Changes to Our Privacy Policy

We may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.

This privacy Notice was last updated on the 29th April 2018.