Advertising, sponsorship and event terms & conditions
Last Updated: 28th June 2022
If you are interested in sponsoring one of our events or advertising your services during our events email team@alpha4all.com.
Definitions
Formation of Agreement
Client's Obligations
Approval of Advertisements
Alpha4all's Obligations
Fees
Cancellation of Services
Confidentiality
Limitation of Liability
Termination
Assignment
Force Majeure
General
Jurisdiction
1. Definitions
In these Terms and Conditions ('Conditions') the words/expressions referred to below shall have the following meanings except where the context otherwise requires:
Advertisement means an advertisement or series of advertisements for the Client and/or its products and services including (but not limited to) advertisements in any Publication, advertisements on any Website, Banner Advertisements, and Exhibition Advertisements.
Agreement means any contract between Alpha4all and the Client for advertising which is formed in accordance with clause 2.
Banner Advertisement means a banner advertisement on any Website, including but not limited to sponsoring advertisements.
Client means the person, firm, body corporate who wish to sponsor or advertise their services through Alpha4all.
Event Sponsorship means sponsorship by the Client of an Event organised by Alpha4all, such sponsorship being for the purpose of promoting the Client and/or its products and services.
Package means any combination of Advertisements, Banner Advertisements, Exhibition Space, Event Space, Exhibition Advertisement, Events and/or Event Sponsorship purchased by the Client on any one occasion.
Publication means in the case of printed Advertisements the publication published by Alpha4all in which the Advertisement shall appear.
Services means any one or more of Advertisements, Banner Advertisements, Exhibition Space, Event Space, Exhibition Advertisement, Event Sponsorship, published or conducted by Alpha4all from time to time.
Website means in the case of website Advertisements and Banner Advertisements, the Alpha4all website on which the Advertisement is to appear.
2. Formation of Agreement
The Agreement shall be formed when the Client submits a formal request and receives an Order Confirmation in writing along with terms and conditions of the sponsorship.
In the event that an agency submits a request as agent on behalf of its principal, then the agency shall specify the principal's name as well as its own in the order details.
3. Client's Obligations
The Client warrants that:
any description relating to its products or services in the Advertisement is true and accurate;
the Advertisement does not contravene any act or Parliament nor is it in any other way illegal or defamatory;
it will at all times comply with the British Code of Advertising Practice, the recommended standards produced by the Advertising Association and all other relevant advertising standards guidelines and regulations;
it will supply copy for Advertisements prior to copy deadlines, as advised/published by Alpha4all;
where material has been supplied by the Client, that they have the rights associated with the material to enable it’s use by Alpha4all in the delivery of Services.
If the Client breaches clause 3.1 it shall immediately rectify the breach and fully indemnify Alpha4all against any fines, losses, costs, damages, charges, claims, demands, expenses direct losses, loss of profits and indirect and consequential losses incurred by Alpha4all as a result of the Client's breach.
The Client shall be responsible for insuring all films, artwork, photographic and other advertising materials delivered to Alpha4all and Alpha4all shall not be liable to any loss or damage thereto while the same is in its possession or control.
The Client shall be responsible for collecting any films, artwork, photographic and other materials submitted to Alpha4all for the purposes of the Advertisement. Alpha4all shall accept no responsibility for any such items which remain unclaimed by the Client more than 12 months after they were last used for publication.
Where personal information including contact information has been supplied to the Client as an export as part of the delivery of the Services, the Client is the Data Controller with respect to that data they have received and shall be responsible for the proper use and secure handling of that and all associated obligations under the current data protection regime. The Client shall fully indemnify Alpha4all against any fines, losses, costs, damages, charges, claims, demands, expenses, direct losses, loss of profits, and any indirect or consequential losses incurred by Alpha4all because of the Client's breach.
4. Approval of Advertisements
All Advertisements must be submitted by the Client for the approval of Alpha4all prior to publication. Alpha4all reserves the right to refuse, omit, alter, suspend, withdraw or otherwise deal with any Advertisement at its absolute discretion and without explanation or liability to the Client.
Banner Advertisements run on a calendar monthly basis. All visuals and copy for Banner Advertisements must be supplied to Alpha4all at least 10 Working Days prior to the first day of the calendar month in which the Banner Advertisement is to first appear.
Visuals and copy shall be supplied in accordance with Alpha4all's publication deadlines as published/advised on a periodic basis or, in the case of Banner Advertisements, in accordance with clause 4.2. If the Client fails to comply with this clause 4.3:
Alpha4all shall not be under an obligation to supply proofs to the Client and reserves the right to use the copy last supplied by the Client; and
Alpha4all shall be entitled to payment of its fee in accordance with clause 7, even if no visuals or copy whatsoever have been supplied.
If the Client fails to check and return any proof submitted by Alpha4all, Alpha4all reserves the right to print the Advertisement as prepared.
Alpha4all cannot accept responsibility for changes to approved copy although it will use its reasonable endeavours to make these if they are submitted prior to the final copy deadline as published/advised from time to time, provided always where changes are made pursuant to this clause 4.5 the Client shall be responsible for any additional costs thereby incurred by Alpha4all.
5. Alpha4all's Obligations
Alpha4all shall use its best endeavours to ensure the appearance of contracted for Advertisement but does not accept liability for the non-appearance of any Advertisement. In the case of advertisements for Publications, it is hereby agreed that Alpha4all's best endeavours shall not extend to reprinting any Publication, but the Client will be offered the next available and/or relevant alternative.
Unless the parties have agreed to the position of the Advertisement in the Publication or on the Website (in which case this shall be agreed in writing by the parties) Alpha4all does not guarantee the position of any Advertisement in the Publication or on the Website. Where the Client has expressed a preference only as to the position of its Advertisement in the Publication or on the Website Alpha4all shall use its reasonable endeavours to comply with the Client's preference but shall have no liability to if the Advertisement is not published in the preferred position.
Alpha4all shall use its reasonable endeavours to procure attendance at Events, and shall use its best endeavours to act in an even-handed manner to all sponsors in the case of Events sponsored by a number of clients (always taking into account any difference in the level of sponsorship purchased by sponsors). Alpha4all will advise clients of its experience of the usual acceptance/subsequent attendance ratios, but Alpha4all shall not be liable for actual attendance levels being lower than those anticipated.
6. Fees
The fee payable by the Client to Alpha4all shall be in accordance with Alpha4all's published rates or as otherwise agreed in writing by the parties.
All fees are exclusive of Value Added Tax, which shall be payable by the Client.
Alpha4all shall be entitled to invoice the Client immediately following Alpha4all's acceptance of the Client's Order Confirmation.
The Client shall pay Alpha4all within 30 days of the date of Alpha4all's invoice, or within 30 days of receipt thereof, whichever is the later. The fees shall be payable in full and the Client shall not be entitled to make any deduction or exercise any right or set-off counterclaim or contribution howsoever arising. The time of payment of the fees shall be of the essence of the Agreement.
Alpha4all reserves the right to request and receive full payment prior to acceptance of an Order Confirmation if, in the opinion of Alpha4all, the credit-worthiness of the Client is not satisfactory or the Client has not paid previous invoices within Alpha4all's usual credit terms.
If the Client fails to make any payment on the due date then without prejudice to any other right or remedy available to Alpha4all, Alpha4all shall (at its option) be entitled to:
treat the Agreement as repudiated by the Client and cancel publication of any Advertisement or cease the Services (as the case may be), claim damages from the Client and charge the Client interest both before as well as after any judgment on the amount unpaid at the rate of 4% per annum above the base rate from time to time of Barclays Bank Plc from the date payment is due until payment is made; or
affirm the Agreement, claim damages from the Client and charge the Client interest in accordance with clause 7.6.1.
Where the Client pays a subscription for an agreed number of Banner Advertisements or advertisements on any Website during an agreed period of time ('Subscription Period') and the Client fails to take up the agreed number during the Subscription Period:
the Client shall not be entitled to a refund of the fees in respect of the Advertisements which has failed to take up during the Subscription Period; and
the Client shall not be entitled to carry forward Advertisements which has failed to take up during one Subscription Period into a subsequent Subscription Period.
7. Cancellation of Services
The Client may not cancel an Order Confirmation which has been accepted by Alpha4all.
8. Confidentiality
The content and terms of this Agreement shall be confidential as between the parties and there shall be no breach of that confidence by either party.
Save as provided in clause 9.1 each party agrees and undertakes that it will keep confidential and will not use for its own purposes nor without the prior written consent of the other party disclose to any third party all information of a confidential nature, (including but not limited to trade secrets and information of commercial value) which may become known to such party from the other unless such information is public knowledge (other than by breach of this clause 9) or is required to be disclosed by a court of competent jurisdiction. Breach of this clause 9.2 shall not be subject to the terms of clause 10 (Limitation of Liability).
9. Limitation of Liability
Save as otherwise provided in this Agreement all conditions warranties and representations expressed or implied by statute common law or otherwise in relation to Alpha4all's obligations hereunder are hereby excluded.
Without prejudice to any other terms in this Agreement the aggregate liability of Alpha4all shall not in any circumstances (except in respect of death or personal injury caused by Alpha4all's negligence) exceed the total sum payable by the Client to Alpha4all under this Agreement. Where Alpha4all fails to provide a Service, its total liability to the Client shall be limited to a refund of the fees paid or payable by the Client for the Service. Where the Service not so performed has been ordered as part of a Package, Alpha4all shall reasonably determine the proportion of the total payment relating to the unpublished/unperformed Service its total liability to the Client in respect of the unpublished/unperformed Service shall be limited to such proportion.
Alpha4all shall not be liable to the Client for any indirect or consequential losses or damages (including but not limited to loss of profits) whether arising from breach of contract negligence or howsoever.
10. Termination
Notwithstanding and without prejudice to clause 7 above Alpha4all shall be entitled to terminate this Agreement immediately by giving written notice to the Client in any of the following events:
if the Client fails to make payment in accordance with this Agreement;
if the Client convenes a meeting of its creditors, becomes insolvent, is unable to pay its debts, has an administrative receiver or receiver or administrator appointed over its assets or business or is the subject of a petition presented to put it in into liquidation; or
if the Client in the opinion of Alpha4all is in breach of any material term of this Agreement.
In any such case Alpha4all shall be entitled to charge the Client any costs, charges or expenses (direct or consequential) howsoever arising incurred by Alpha4all.
Termination of this Agreement howsoever, shall not affect the accrued rights or the liabilities of either party.
11. Assignment
The Client shall not be entitled to assign, rent, lease, sub-licence, copy or otherwise transfer the benefit of its obligations under this Agreement without the prior written consent of Alpha4all.
12. Force Majeure
If either party is unable to perform its obligations by reason of matters beyond its control including but not limited to any act of terrorism, war, riot, civil commotion, compliance with any law or governmental order, fire, flood or storm, strikes, lock-outs or other industrial disputes (whether involving the workforce of the party so prevented or of any other party) delay in transit, power failure, postal delay, the party so affected will notify the other party and the parties agree to delay the performance of this Agreement for as long as may be reasonably necessary until the cause(s) giving rise to force majeure has/have ceased.
13. General
These Conditions shall have precedence at all times and in all circumstances over any Conditions that the Client may be in the practice of using.
Any representations made by Alpha4all prior to the making of the Agreement shall not form part of the Agreement and shall be of no effect. The Agreement supersedes all prior agreements, arrangements and undertakings between Alpha4all and the Client relating to the subject matter hereof. No variation or addition shall be binding upon the parties unless made in writing and signed by the authorised representatives of both parties.
Any waiver by Alpha4all of any breach of the Agreement by the Client, shall not operate as a waiver of any past or future breach.
If any provision or part of a provision of these Conditions shall be or be found by any court of competent jurisdiction to be invalid or unenforceable such invalidity or unenforceability shall not affect the other provisions or parts of such provisions of these Conditions all of which shall remain in full force and effect.
Any notice hereunder shall be deemed to have been duly given if sent by prepaid first class registered post or by facsimile or telex to the party concerned at its registered office or principal place of business or such other address as may have been notified pursuant to this provision to the party giving the notice. Notices sent by first class registered post shall be deemed to have been given 7 days after despatch and notices sent by facsimile or telex shall be deemed to have been given on the date of despatch, even if confirmed by post.
No term of the Agreement shall be enforceable under the Contracts (Rights of Third Parties) Act 1999 by a third party.
Nothing in the Agreement and no action taken by the parties pursuant to the Agreement shall constitute or be deemed to constitute a partnership association joint venture or other co-operative entity.
14. Jurisdiction
This Agreement and all obligations under the same shall be governed by the laws of England and the parties submit to the exclusive jurisdiction of the English Courts.