top of page

Improving business results using personality profiling

About 80% of Fortune 100 companies rely on personality type profiling to build stronger, more effective teams and healthier organizations.

Information from personality tests help you better understand your employees. In this way, you will identify their strengths, weaknesses and the way they perceive and process information. When an employee knows his personality type, he has a better understanding of the best way to approach work, make decisions and deal with stress.

Personality profiling and team building

Personality typing results tell you a lot about your team members. For example, how they like to work and with whom they will collaborate most efficiently. If you are a manager and you’re putting together a team personality profiling is right for you. Indeed, information from personality test can help you make sure personality types don’t clash, and strengths and weaknesses complement one another.

Personality profiling for successful communication

The biggest challenges aren’t necessarily technical or budgetary. Indeed, most of the problems are the result of personality clashes. If your team members know their own personality type, and that of the other team members, they will understand the best ways to communicate with one another. And as a manager, you will have an easier time communicating with team members because you will understand how each person works best and what they need to do their job well.

Motivating employees has never been easier

You can’t motivate all employees the same way. Indeed, an approach that works with one person can just as easily backfire with someone else. For this reason, information about employees’ personality type can inform how you manage and motivate them. For example, one team member might be a person that needs logical, straightforward reasons for what you ask them to do, they may work best on their own with a minimum of feedback. An employee with a different personality type might need to hear positive feedback and appreciation frequently, and have lots of interaction with other team members.

Less conflict, greater efficiency

Each of us perceives and processes information differently. These differences show up in the work habits. As a business owner or leader you want to place your employees in roles that take into account those differences. To do that, you have to play to each person’s strengths and minimize the impact of weaknesses. A greater understanding of your employees will help you integrate new team members quickly. Moreover, it will permit them to build strong relationships and good communication habits with other team members.

Personality profiling as a leadership development tool Companies look to develop their leaders and personality typing can be an important tool. Indeed, it will enable them to understand themselves. In this way, they will understand where they focus attention and draw energy, how they process information, how they make decisions and handle stress.

The airline JetBlue, for example, implemented Personality typing tools (MBTI) assessments as part of its leadership development program a decade ago. It required current and future leaders to develop different skills. These include self-reflection, self-understanding, and a recognition and understanding of others’ differences. The ultimate goal was to apply those skills to their actions and communications.

Personality profiling: the real secret to self-development

A foundational strength of every leader is self-awareness. Indeed, the key to good leadership is understanding how your individual preferences influence the culture in which everyone operates.

Think about it: in a team of 8 people, if each employee improves only one skill, the whole team will improve by 8 times. That’s basically 100%! Make it happen by understanding, inspiring and motivating your employees the right way, every day.


Recent Posts

See All


bottom of page